APVSA (Association for the Promotion of Wines and Spirits) is a non-profit organization specialized in assisting winemakers to develop their exports to North America. Since 1999, for 25 years, we have been helping producers who wish to expand their market to the United States, Canada, and Mexico. Pascal Fernand, the President, travels to wine-producing countries around the world to taste and select wines and spirits with the best potential for success in North American markets. Throughout the year, we organize meetings between North American buyers and European winemakers, which take the form of property receptions with the Euro Picnic, on-site in the United States, Canada, and Mexico for the Wine and Celebrity Tour. During these events, producers and buyers meet and develop lasting business relationships. Importers, distributors, and agents trust APVSA because we understand the market and only provide wines and spirits that we have carefully selected to meet their expectations and needs. Since our inception, we have helped over 300 winemakers establish themselves in the markets of the United States, Mexico, and Canada. In parallel, we have trained over 200 students from top business schools to promote wine and understand the North American market.