SWAT (Spring Wine American Tour)
This North American tour features international wines and spirits, and this year, it expands beyond North America to include Mexico and the Caribbean. Pascal Fernand will personally accompany you to introduce key buyers, establish import and distribution agreements, and highlight the singularity of your creations. You will also have the opportunity to secure business deals with interested buyers, arranged in advance through our personalized appointment system.
By participating in these events, you have the opportunity to build strategic relationships with the most influential figures in the american wine industry. Together, we will create memorable experiences that enhance your presence in this expanding market.
Join us in these key destinations, surrounded by influential professionals. You will have the opportunity to present your products, expand your business opportunities, enhance your visibility across borders, and connect with serious and reliable importers.
BACK TO WINE BUSINESS
BACK TO WINE BUSINESS
he Back to Wine Business tour is the perfect opportunity to start your return from vacation, connect with new customers, and plan your bookings for January. This key event is designed for winemakers looking to expand their presence in the North American market. It will take place in September and October 2025, covering major cities across the US and Canada.
The objectives of this tour are to facilitate meetings between winemakers and buyers (importers, distributors, and commercial agents), provide a unique setting for professional tastings and business exchanges, assist producers in establishing or strengthening their network in North America, and finalize trade agreements with serious and reliable importers.
One Minute Export :
One Minute Export :
The essential about Wine and Export in 60 Seconds!
One Minute Export, is the short film that provides you with key insights into the challenges of the international wine market in just one minute. Trends, opportunities, regulations, export strategies… Each episodes delivers concise and impactful analysis.
Whether you are a produce or a trader, One Minute Expoprt ffers you a clear and quick overview of the latest developments in the sector.
This short film is hosted by Pascal Fernand, president of our association and a passionnate wine enthusiast, who has introduced over 300 winemakers to the market in Canada, the United States and Mexico over the past 25 years.
Retrouvez-nous en direct sur Instagram !
For a presentation of your wines, please contact us directly at the following email address: communication@apvsa.ca.
One Minute Wine :
One Minute Wine – Wine in 60 Seconds !
One Minute Wine is a dynamic and engaging program that introduces young people to the world of wine through short, impactful videos! Each episode focuses on a different wine, covering topics such as grape varieties, pairings, trends, and the secrets of winemakers.
One Minute Wine offers you fun and captivating content to better understand wine, without any complexity and with ease.
This short film is also animated by Pascal Fernand, president of our association.
This content is regularly shared across our various social media platforms.
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APVSA Tastings
They are intended exclusively for importers, distributors and sales agents in the United States, Canada, Mexico and the Caribbean.
Participating buyers help facilitate the introduction of wines into their respective markeets.
With our expertise, we can better highlight the unique wines we recommend during personalized interview with Pascal Fernand.
During their tastings, the winemakers have the Opportunity to collaborate with trusted buyers who have already introduced many wines from APVSA members, ensuring valuable connections and avoiding wasted time on unfulfilled promises
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VINOVERSE
APVSA opens the doors to the Texan market with its new concept: VinoVerse. Immerse yourself in the heart of Texas' most dynamic cities - Dallas, San Antonio and Hosuton - surrounded by influential importers and distributors in search of new wines. VinoVerse goes beyong a simple tasting; this edition is designed to offer European winemakers the Opportunity to highlight their expertise.
We will be back in June 2025.
Our Activity
APVSA ( Association for the Promotion of Wines and Spirits) is a non-profit organization dedicated to helping winemakers expand their exports to North America. Sine 1999, we have been supporting producers looking to grow their presence in the United-States, Canada, Mexico and more recently, the Caribbean. Pascal Fernand, our President, travels wine-producing countries around the world to taste and select wines and spirits with the greastest potential for success in North American markets. Throughout the year, we organize meetings between North American buyers and European winemakers. These meetings take place either at the wineries themselves or on-site in the United States, Canada, Mexico and the Caribbean. At these events, producers and buyers forge long-lasting business relationships. Importers, distributors, and agents trust APVSA because we know the market and only present wines and spirits that we have carefully selected to meet their needs and expectations. Since our inception, we have helped over 400 winemakers establish themselves in the U.S., Mexico, Canada, and the Caribbean. At the same time, we have trained more than 250 students from leading business schools to promote wine and understand the North American market.
At APVSA, we specialize in connecting winemakers with importers and distributors through our events and meetings with key buyers. These events provide a unique opportunity to showcase your wines directly to medium and large-sized importers and distributors, offering maximum exposure and growth potential. Prior to each event, we personally reach out to buyers to gauge their interest, facilitating exchanges between winemakers and potential buyers even before the event takes place. For winemakers who are unable to attend, our brand ambassadors are available to represent them, ensuring that your wines are always presented in the best possible light.
In Canada, we have a deep understanding of the market, including key segments such as "specialties," "vintages," "regular," and "private imports." Our expertise allows us to tailor our approach, ensuring your wines find their place and thrive in this diverse market.
We operate in over 40 cities across Canada, the U.S., Mexico, and the Caribbean, providing unparalleled access to a wide range of markets and offering extended reach and growth opportunities.
Our comprehensive marketing support spans traditional media channels such as social networks, television, radio, and newspapers, ensuring your wines gain the visibility they deserve.
Additionally, our dedicated sales force and brand ambassadors across the continent are committed to representing your wines with professionalism, ensuring they stand out in a competitive market.
We also facilitate participation in prestigious wine competitions such as Wine Enthusiast, Wine Advocate, and Wine Spectator, helping to enhance the reputation and credibility of your wines within the industry.
To date, we have introduced over 400 winemakers to the North American market, and we are confident in our ability to help you succeed and thrive in this competitive landscape.
