OUR HISTORY
Pascal Fernand, a wine and marketing specialist, is the founder and president of the association since 1999. Pascal has a wide experience in the wine and spirits industry, developing business for winemakers around the world. During the pandemic, we adjusted our activities to align with the health requirements and avoid disruptions in the promotion of your wines. Normally, APVSA offers business school students the space to practice their skills during a 3 to 6 month internship. We hope to do this again soon, as soon as the Canadian authorities facilitate the issuance of visas.
Tastings
- Opportunity to participate in our 3 annual tasting tours strictly for our members or to be represented by the APVSA in any of the 46 cities
- 1 free attendance at upcoming virtual events (for 1-year membership), or all free virtual events (for 4-year membership)
- Sales representation when you are unable to travel.
- Sample and order management.
Buyer Relations
- Commercial follow-up with North American buyers: action plan, help in defining your commercial strategy.
- Private meetings with buyers via internet (Zoom, Teams, Cisco Webex)
- Promotion of your domain to our network of buyers
- Provision of buyer files after each participation in our events, and reports.
- Credit survey
Support
- Telephone support, marketing advice and assistance in prospecting
- Access to private tenders administrative and legal follow-up
- Advice on logistics (FDA, labels, warehouse, samples) and assistance via our transport partners.
- Monitoring and assistance by participating in competitions
- Assistance and advice for your commercial development and in the choice of your commercial partners
- Representation service in English, translations of small letters and technical data sheets
Communication
- Publication of your domain in the catalog for buyers
- Promotion of your wines on social networks (Live IG, FB, Twitter and Linkedin)
- Promotion of your wines on the radio and podcasts.
- Press relations and special events
- Help to reorganize your site in the form of a report.
- Sharing of your sales results on social networks.
- Creation of visuals at the request of the winemakers (business card, leaflet...)
OUR BUYERS
For over 20 years, more than 300 winemakers have become members of APVSA. Our goal is to put our winemakers in contact with importers, distributors and sales agents to sell their wine in North America. Thanks to their trust, we have helped more than 300 winemakers develop their market in the United States, Canada and more recently in Mexico. We can help you develop your import and distribution network.
Our association allows you to :
- Discover quality wines and their history near you,
- Meet trained wineries ready to export to your local market,
- Participate in tasting roadshows and virtual events in an organized and reliable manner
- Join a professional network in the beverage industry, especially in the wine and spirits industry,
- Help develop your distribution network
- Promote your wines and find buyers for your excess inventory
- Participate in exclusive round tables for importers and distributors of our network.
EVENT
THE SUNNY WINE TOUR • September 27th - October 11th 2022
THE SUNNY WINE TOUR • September 27th - October 11th 2022
For more than 20 years, our association has been present on the import market in the United States and Canada. This year, in order to thank the North American buyers who have been ordering wine from our members since our creation, we invite them to Europe. We will be making stops in the following cities: Barcelona, San Sebastian, Bordeaux, Montpellier, Turin, Florence.
Following the success of the Spring Wine Tour which allowed fruitful meetings between North American buyers and French winemakers, APVSA decided to go even further by extending this tour to the European level.
The objective of their visit to Europe is to identify new suppliers, sign import and distribution agreements and integrate YOUR wines into their portfolio. Click Here to see the program.
Wine Paris trade show • February 14-16
At the beginning of this year, Pascal went to the Wine Paris trade show to meet as many of his members as possible, and thus get their news. It was an opportunity to meet again but also to taste their wines, to discover new products and to enlarge the offer that will be proposed to our buyers during the June tour. Once again, it was a pleasure to meet, discuss, and share our memories. We would like to thank you for the warm welcome that was given to Pascal during this show.
Training : Selling your wine in North America • March 15
Would you like to export your wines to North America? We have the solution! Take the free APVSA training. During this training, Pascal Fernand will address many issues in order to guide you in selling your wine in North America. During this training, you will learn how to recruit a reliable North American importer, how to penetrate difficult markets, and many other topics that will allow you to better understand the market. Also, a workshop will be offered to you in order to put into practice the knowledge acquired!
Blind tasting in New York • May 3
By participating in the APVSA Selection blind tasting in New York, your wines will be tasted blind by a panel of 30 buyers: importers, distributors and retailers. Each wine will be tasted by a panel of discerning tasters who taste wines throughout the year. If your wines score over 85 out of 100 points, you will be eligible to participate in our June tour! For more information, click here.
Prowein • May 2022, 15-17
THE SPRING WINE TOUR
BIG INNOVATION ! For more than 20 years, our buyers have been ordering from our winemakers. To thank them for their loyalty, we have decided to organize a reverse tour. Instead of going to the United States to meet the buyers, it is the buyers who will come to meet our winemakers and taste their wines. Dear winemakers, this is the opportunity to meet North American buyers directly at your place!
